Pavitt, Jane Brand.new
UK V & A Publications 2000 Hardcover Excellent Excellent 29cm
224 crisply-white pp & 1.7kg packed/bubbled to post. A truly engaging & attractively presented book on the imagery & "producteries" that fill our lives. The proliferation of brand names fills our visual world and affects our daily lives. From soft drinks to couture fashion, the power of the brand to influence tastes and preferences is undeniable. This innovative book, published to coincide with a major exhibit at the Victoria and Albert Museum, takes a challenging but entertaining look at international consumer culture.Ranging across fashion, design, and media, Brand.New sets out provocative debates about brands, design, and our consumer habits. How are brand identities constructed? How do designed goods reflect or reinforce the brand message? How do different cultures and communities respond to so-called global brands such as McDonald's and Coca-Cola?Critics, historians, anthropologists, sociologists, and designers, as well as voices from the business world, offer a wide spectrum of opinion on the many diverse subject streams.